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Natalie Pierce, the co-chair of Littler’s Robotics, AI and Automation Practice Group, and Jeff Burnstein, the President of the Association for Advancing Automation, discuss automation and robotics in the workplace, and their effects on morale. As Natalie and Jeff review how growing businesses institute new technologies, they address how employers can preserve employee morale by proactively explaining the benefits of automation initiatives, such as reduced injuries and better job satisfaction. Natalie and Jeff also explain how businesses that integrate automation successfully experience increased productivity and profitability, and thus gain a competitive advantage in the marketplace.